PostKnife

A subscription service gets a super-charged start with a comprehensive, well-honed brand launch.

key insight

Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

Garvin's Grounds Logo

brand identity system

The idea of sharpness leads the brand: sharp points on graphics, high contrast colors & short, witty headlines. 

Color Treatment 1
brand colors

logo

color

hero graphic
typography

hero graphic

typography

website

introduces, educates and sells knife subscriptions.

digital website design
digital website design

social campaign

Social media posts slice through your feed with statements about the benefits of sharp knives. 

Social marketing campaign iphone mockup
social marketing slice bone like butter
social marketing basically a ninja now
social marketing What is one more table per rush worth?
social marketing Chop 30 onions in 5 minutes flat
social marketing Make rushes less of a rush
social marketing Sharp equals speed

shipper design

The knives are delivered in a shipping box that is over-engineered to protect edges and postal carriers.

PostKnife shipper box
Purpose Green

photography library

Showcasing the product, demonstrating the benefits of freshly sharpened knives and explaining how the service works.

brand design
brand design
brand design
brand design
brand design
brand design
brand design
logo design
“Hi, Hello touched on every part of customer experience with PostKnife; web design and layout, copy, colors, logo, shipping box... every interaction that my customers have with my company is intentional, and having them create that experience has been invaluable.”

- Mike Maestri, founder, PostKnife