PostKnife

A subscription service gets a super-charged start with a comprehensive, well-honed brand launch.

key insight

Job number one for startups is get noticed and tell your story. For PostKnife, it all comes down to sharpness, and that idea comes through in every detail—from the bold colors, to the crisp graphics, to the pointed headlines. 

Brand identity system

The idea of sharpness leads the brand: sharp points on graphics, high contrast colors & short, witty headlines. 

Post Knife logo Color Treatment 1

Logo

brand colors

Color

hero graphic

Hero graphic

typography

Typography

Website

Introduces, educates and sells knife subscriptions.

digital website design
digital website design

social campaign

Social media posts slice through your feed with statements about the benefits of sharp knives. 

Social marketing campaign iphone mockup
PostKnife Social Headlines

shipper design

The knives are delivered in a shipping box that is over-engineered to protect edges and postal carriers.

PostKnife shipper box
PostKnife shipper box interior with post knifes

photography library

Showcasing the product, demonstrating the benefits of freshly sharpened knives and explaining how the service works.

brand design
brand design
brand design
brand design
brand design
brand design
brand design
Post Knife logo

“Hi, Hello touched on every part of customer experience with PostKnife; web design and layout, copy, colors, logo, shipping box... every interaction that my customers have with my company is intentional, and having them create that experience has been invaluable.”

- Mike Maestri, founder, PostKnife