Pinterest Code of Conduct

Everything at Pinterest is inspiring, to the smallest detail. When asked to brand the employee conduct guide, we wanted it be visual, with as much character as any party-planning pin board.

Animated Pinterest Code of Conduct Group 1

To be inspired is to bring joy and possibility to a situation, and Illustration is an ideal way to make any topic visual. By showing the subject in an unexpected way, it becomes more inviting to explore.

Illustration by Lindsey Made This

bring character

A fanciful cast of characters act out each of the themes in a way that is charming and light-hearted.

'We Act As One' three characters on bicycle Pinterest Code of Conduct illustration

We act as one

Pinterest pin trophy and flowers — 'We Put Pinners First' conduct illustration

We put Pinners first

'We Create Belonging' high-five illustration — Pinterest Code of Conduct

We create belonging

'We Lead by Example' hand characters — Pinterest Code of Conduct

We lead by example

'We Speak Up' alien megaphone character — Pinterest Code of Conduct

We speak up

Booklet

Pinterest Code of Conduct print booklet mockup
Pinterest Code of Conduct booklet interior mockup

Website

Pinterest Code of Conduct website design mockup — digital brand
Pinterest Code of Conduct three characters on bicycle website on mobile — responsive design
Pinterest Code of Conduct hand characters walking website on mobile — responsive design
Pinterest Code of Conduct megaphone character website on mobile — responsive design
Pinterest Code of Conduct website on laptop — digital experience