Pinterest Building Better

For Pinterest’s Women’s Conference, the theme of ‘Building Better’ is expressed through a visual brand system to activate every touchpoint.

Pinterest’s 2021 women’s conference brought together influential voices from around the globe to examine the status quo of challenges all women face, find ways to break from it and start to build a world that works better for all.

Women's conference building better logo design

brand identity system

Black and white portraits combined with bold color blocks 1
Black and white portraits combined with bold color blocks 2

Black + white photography combined with building blocks

Color palette with multiple color combinations

Unique color combinations per speaker

the building blocks

Women are no longer interested in building a better world with the uniform bricks of the way things have worked. They are redefining the way they build, and the building blocks are as unique as the women who will thrive in this new space.

Building Better Circle

Choose

Wellbeing

Building Better quarter circle

Actionable

Allyship

Building Better squares

Personal

Growth

Building Better square

Self-defined

Success

Building Better triangle

Elevating Perspectives

digital platform

The 24-hour event was viewed by over 1,300 attendees in 15 countries. Graphics and animations were built for visual interest and inviting user experience. 

Women’s Conference 2021 webpage on laptop
Website in laptop design 2
Website in laptop design 3
Website in laptop design 4

speaker introductions

Each of the 60+ lectures started with animations that introduced the speaker.

mailer kit

Each participant of the conference received a swag box, filled with goodies including an Pinterest Women’s Conference embroidered wool scarf.