Pinterest Building Better

For Pinterest’s Women’s Conference, the theme of ‘Building Better’ is expressed through a visual brand system to activate every touchpoint.

Pinterest’s 2021 women’s conference brought together influential voices from around the globe to examine the status quo of challenges all women face, find ways to break from it and start to build a world that works better for all.

identity

brand identity system

Black + white photography combined with building blocks

Pinterest Women's Conference: Building Better color palette

Unique color combinations per speaker

strategy

the building blocks

Women are no longer interested in building a better world with the uniform bricks of the way things have worked. They are redefining the way they build, and the building blocks are as unique as the women who will thrive in this new space.

Choose

Wellbeing

Pinterest Building Better quarter circle

Actionable

Allyship

Personal

Growth

Self-defined

Success

Elevating Perspectives

WEBSITE

digital platform

The 24-hour event was viewed by over 1,300 attendees in 15 countries. Graphics and animations were built for visual interest and inviting user experience.

Pinterest Women's Conference: Building Better webpage on laptop — digital experience

Pinterest Women's Conference: Building Better lecture countdown in laptop — digital experience

Pinterest Women's Conference: Building Better DJ presenting in laptop — digital experience

Pinterest Women's Conference: Building Better Q&A interview in laptop — digital experience

speaker introductions

Each of the 60+ lectures started with animations that introduced the speaker.

PRINT

mailer kit

Each participant of the conference received a swag box, filled with goodies including an Pinterest Women’s Conference embroidered wool scarf.