Fluent Freshwater Insights

A new name and identity for a freshwater consultancy focused on sustainability, scarcity and long-term solutions. 

Fluent is a freshwater consulting firm that combines experience, creativity, and collaboration to tackle major water and watershed challenges. Their new name and brand reflect a vision for a future where water use is sustainable, environmentally responsible, and fair for everyone.

Fluent logo

brand identity system

The brand takes cues from water tributaries, full of pathways and intersections, a continuous flow of insights and ideas collect and converge into solutions.

Fluent color palette

Color palette

primary typeface

Primary typeface: DM Serif Display

secondary typeface

Secondary typeface: Activ Grotesk

Fluent Vertical Logos
Fluent Horizontal Logo

website

promotional items