Fluent

A new name and brand for a team working towards a world where water use and watershed health are sustainable and ecologically sound.

identity

Brand identity system

The brand takes cues from water tributaries, full of pathways and intersections, a continuous flow of insights and ideas collect and converge into solutions.

Color palette: Pacific Northwest tones

Primary typeface: DM Serif Display

Secondary typeface: Aktiv Grotesk

Logo versions

digital

website

print

business documents

Print

Swag items