Coinbase Learning

An employee education brand system designed to support onboarding, leadership, and technical growth at Coinbase.

Coinbase employs the smartest people on the planet. And smart people expect learning to be continuous. Coinbase expects this too — the faster the better. Enter Coinbase Learning: a massive training + development curriculum encompassing every corner of the company, culture and crypto at large. Hi, Hello created a visual brand system that is just as comprehensive. 

brand identity

Coinbase logo

Learning + development criteria

Crypto U industry course icon

Crypto U

Industry

Starting Block orientation icon

Starting

Block

Orientation

Culture Code company values icon

Culture

Code

Company values

PED Learning technical icon

PED

Learning

Technical

Leadership Unlocked icon

Leadership

Unlocked

Leadership

Crypto University at Coinbase logo

Ensuring a company-wide crypto understanding

all employee

Coinbase Learning — Crypto U — Elective icon

Elective

Coinbase Learning — Crypto U — Specialized icon

Specialized

Coinbase Learning — Crypto U — Core icon

Core

Coinbase Learning — Crypto U — all employee presentation — New but in the Know

product, engineering + design

Coinbase Learning — Crypto U — Product icon

Product

Coinbase Learning — Crypto U — Blockchain icon

Blockchain

Coinbase Learning — Crypto U — Advanced De Fi icon

Advanced De-Fi

Coinbase Learning — Crypto U — product presentation — Unlock the Potential of Next
Coinbase Learning — Starting Block logo

Ensuring a company-wide crypto understanding

Coinbase Learning — Starting Block — Go Starting Block poster
Coinbase Learning — Starting Block — Ready. Set. Build. Starting Block website landing page in laptop with hand next to laptop
Coinbase Learning — Starting Block — branded pencils
Coinbase Learning — Starting Block — Ready. Set. Build interior branded planner open
Coinbase Learning — Starting Block — Notebook
Coinbase Learning — Culture Code logo

A deep dive on Coinbase’s cultural and collective expectations.

Coinbase Learning — Culture Code — Clear Communication icon

Clear Communication

Coinbase Learning — Culture Code — Efficient Execution Icon

Efficient Execution

Coinbase Learning — Culture Code — Top Talent Icon

Top Talent

Coinbase Learning — Culture Code — Positive Energy icon

Positive Energy

Coinbase Learning — Culture Code — Championship Team Icon

Championship Team

Coinbase Learning — Culture Code — Repeatable Innovation icon

Repeatable Innovation

Coinbase Learning — Culture Code — Customer Focus Icon

Customer Focus

Coinbase Learning — Culture Code — Act like an Owner icon

Act like an Owner

Coinbase Learning — Culture Code — Continuous Learning Icon

Continuous Learning

Coinbase Learning — Culture Code — Mission First icon

Mission First

Coinbase Learning — Culture Code — poster series
Coinbase Learning — Culture Code — wall graphic — Our 10 Tenets, Top Talent wall graphic
Coinbase Learning — Culture Code — laptop mockups
Coinbase Learning — PED Learning logo

Teaching Product, Engineering and Design teams how to innovate smarter and faster together

Coinbase Learning — PED Learning — Laptop Mockup
Coinbase Learning — PED Learning — Building Block Product sub-brand
Building Block Product
Coinbase Learning — PED Learning — Building Block Engineering sub-brand
Building Block Engineering
Coinbase Learning — PED Learning — Building Block Design sub-brand
Building Block Design
Coinbase Learning — PED Learning — Product Execution at Coinbase on laptop
Coinbase Learning — PED Learning — Water Bottle
Coinbase Learning — PED Learning — T Shirt
Coinbase Learning — Leadership Unlocked logo

Building better leaders to keep Coinbase in the lead

Coinbase Learning — Leadership Unlocked — poster series —Success Starts Here
Coinbase Learning — Leadership Unlocked — Welcome to OT Performance on laptop
Coinbase Learning — Leadership Unlocked — presentation on laptop 1
Coinbase Learning — Leadership Unlocked — presentation on laptop 2
Coinbase Learning — Leadership Unlocked — presentation on laptop 3