Coinbase Learning
An extensive learning portfolio to help Coinbase scale at the speed of crypto.
Coinbase employs the smartest people on the planet. And smart people expect learning to be continuous. Coinbase expects this too — the faster the better. Enter Coinbase Learning: a massive training + development curriculum encompassing every corner of the company, culture and crypto at large. Hi, Hello created a visual brand system that is just as comprehensive.
brand identity
Learning + development criteria
Crypto U
Industry
Starting
Block
Orientation
Culture
Code
Company values
PED
Learning
Technical
Leadership
Unlocked
Leadership
Ensuring a company-wide crypto understanding
all employee
Elective
Specialized
Core
product, engineering + design
Product
Blockchain
Advanced De-Fi
Ensuring a company-wide crypto understanding
A deep dive on Coinbase’s cultural and collective expectations.
Clear Communication
Efficient Execution
Top Talent
Positive Energy
Championship Team
Repeatable Innovation
Customer Focus
Act like an Owner
Continuous Learning
Mission First
Teaching Product, Engineering and Design teams how to innovate smarter and faster together
Building better leaders to keep Coinbase in the lead
16 West 26th Street #200, Minneapolis, MN 55404
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identity
digital
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