Coinbase Learning

An extensive learning portfolio to help Coinbase scale at the speed of crypto.

Coinbase employs the smartest people on the planet. And smart people expect learning to be continuous. Coinbase expects this too — the faster the better. Enter Coinbase Learning: a massive training + development curriculum encompassing every corner of the company, culture and crypto at large. Hi, Hello created a visual brand system that is just as comprehensive. 

brand identity

Brand Identity 1

learning + development criteria

industry

Crypto U

Crypto U

orientation

Starting Block

Starting Block

company values

Culture Code

Culture Code

technical

PED Learning

PED Learning

leadership

Leadership Unlocked

Leadership Unlocked

Crypto University at Coinbase

Ensuring a company-wide crypto understanding

all employee

Coinbase Symbol 1
Elective
Coinbase Symbol 2
Specialized
Coinbase Symbol 3
Core
New, but in the know

product, engineering + design

Coinbase Symbol 4
Product
Coinbase Symbol 5
Blockchain
Coinbase Symbol 6
Advanced De Fi
Unlock the potential of next
Starting Block

Ensuring a company-wide crypto understanding

Coinbase Go
Coinbase Starting Block
Coinbase Pencils
Coinbase Branded Planner Open
Coinbase Branded Planner Cover
Culture Code

A deep dive on Coinbase’s cultural and collective expectations.

Brand Icon 1
Clear Communication
Brand Icon 1
Efficient Execution
Brand Icon 3
Top Talent
Brand Icon 4
Positive Energy
Brand Icon 5
Championship Team
Brand Icon 6
Repeatable Innovation
Brand Icon 7
Customer Focus
Brand Icon 8
Act like an Owner
Brand Icon 7
Continuous Learning
Brand Icon 10
Mission First
Living our tenets every day
Coinbase top talent
Culture Code laptop mockups
PED Learning

Teaching Product, Engineering and Design teams how to innovate smarter and faster together

PED Learning Laptop Mockup
Building Block Product
Building Block Product
Building Block Engineering
Building Block Engineering
Building Block Design
Building Block Design
Product Execution at Coinbase
PED Learning Water Bottle
PED T Shirt
Leadership Unlocked

Building better leaders to keep Coinbase in the lead

Success Starts Here
Welcome to OT Performance
Coinbase Leadership 01
Coinbase Leadership 02
Coinbase Leadership 03