Check My Ads

It’s a confusing time online these days, and it’s hard to know what any of us can do about it. Check My Ads is a digital watchdog, focusing on how advertising affects information integrity.

Topple lies, scams and manipulation

The digital advertising economy is controlled by an opaque, monolithic system that must be challenged and held accountable. The brand identity represents the idea that systemic change can start small.

Check My Ads primary logo

Brand identity system

Check My Ads primary color palette
Check My Ads secondary color palette

Color palette

Check My Ads primary typeface — Atacama

Primary typeface: Atacama

Check My Ads secondary typeface — Articulat

Secondary typeface: Articulat

Check My Ads pillars graphic

Toppling pillars

Website

Check My Ads Website mockup on laptop, home page — digital experience
Check My Ads website mockup on laptop, donation page — digital experience
Check My Ads website mockup on phone — responsive design
Check My Ads closeup website mockup on phone — responsive design

Activation

Check My Ads advertising mural
Check My Ads social media post — pillar graphic
Check My Ads social media post — headline only
Check My Ads social media post — cropped pillar
Check My Ads banner — layered pillars
Check My Ads banner — headline only
Check My Ads advertisement posters