Check My Ads

It’s a confusing time online these days, and it’s hard to know what any of us can do about it. Check My Ads is a digital watchdog, focusing on how advertising affects information integrity.

Topple lies, scams and manipulation

The digital advertising economy is controlled by an opaque, monolithic system that must be challenged and held accountable. The brand identity represents the idea that systemic change can start small.

Brand identity

Check my ads
color palette
Color Treatment 2

Color palette

Type Treatment 1

Primary typeface: Atacama

Type Treatment 2

Secondary typeface: Articulat

Check My Ads pillars

toppling pillars

Website

Website mockup on laptop, home page
Website mockup on laptop, donation page
Website mockup on phone
Closeup website mockup on phone

Activation

Advertising mural
Social Media post
Social media post
Social Media post
Social Media post
Social Media post
Check My Ads Advertisement posters