Calyxt

Branding a biotech innovation company focused on sustainable agriculture through gene editing technology.

Calyxt was started on the idea that better plants create better outcomes—for people and the planet. They do it by editing genes (not modifying), replicating nature’s course over millenia. After the technology proved viable, the brand was officially a scientific innovator in agriculture.

brand essence: the promise of tomorrow

Nature is the ultimate problem-solver. Always evolving and shifting with an ingenuity as vibrant as it is unpredictable. We help it along, emulating natural methods of gene selection to bring sustainability and wellness to our planet.

Calyxt primary logo

brand identity system

Reflecting and respecting nature as the ultimate problem-solver, the brand is vibrant, bold, positive and clean.

Calyxt color palette

Color palette

Calyxt primary typeface

Primary typeface: Knockout

Calyxt secondary typography

Secondary typeface: Montserrat

Calyxt brand photography — hand holding small green plant — brand tools
Calyxt brand photography — oil in spoon — brand tools
Calyxt brand photography — farming combine in green field — brand tools
Calyxt brand photography — labratory machine filling glass vials — brand tools

Photography style

core brand messages

Calyxt TALEN technology brand icon

TALEN® technology

Calyxt Wellness brand icon

Wellness

Calyxt Sustainability brand icon

Sustainability

iconography

Complicated messages are made visual and proprietary.

Calyxt icon design system — plant icon in beaker
Calyxt icon design system 1
Calyxt icon design system 2
Calyxt icon design system 3
Calyxt icon design system 4

website

Calyxt website homepage design
Calyxt website interior landing page in laptop
Calyxt website how to work with us landing page in laptop
Calyxt website how to work with us landing page in laptop

sales presentation

Calyxt sales presentation slide — How amazing happens
Calyxt sales deck design — Groundbreaking technology drives us forward
Calyxt sales deck design — Our timeline
Calyxt sales deck design — Ingenious genes
Calyxt sales deck design — High oleic soybean oil benefits
Calyxt sales deck design — We believe in the power and possibilities of plants

collateral & sales materials

Calyxt print collateral design in folder
Calyxt print collateral design - Sell sheets
Catlyxt Environment social governance badge icon

private label products

Soybean oil Calyno is sold directly to restaurants and food service professionals.

Calyxt private label photography — salad with oil drizzle
Calyxt private label oil photography — Calyno bottle
Calyxt private label photography — fryer oil
Calyxt private label photography — pastries
Calyxt private label photography — oil and spoon
Calyxt DNA icon

The team’s responsiveness and keen interest and ability to deeply understand our business objectives has translated to a sharp, distinguishable and articulate brand identity and narrative for Calyxt that we can leverage for years to come.”

- Trina Lundblad, Director of Corporate Communications, Calyxt