Calyxt
The brand evolves as the business grows from startup to innovation player.
Calyxt was started on the idea that better plants create better outcomes—for people and the planet. They do it by editing genes (not modifying), replicating nature’s course over millenia. After the technology proved viable, the brand was officially a scientific innovator in agriculture.
brand essence: the promise of tomorrow
Nature is the ultimate problem-solver. Always evolving and shifting with an ingenuity as vibrant as it is unpredictable. We help it along, emulating natural methods of gene selection to bring sustainability and wellness to our planet.
brand identity system
Reflecting and respecting nature as the ultimate problem-solver, the brand is vibrant, bold, positive and clean.
Color
Typography
Photography style
core brand messages
TALEN® technology
Wellness
Sustainability
iconography
Complicated messages are made visual and proprietary.
website design
sales presentation
collateral & sales materials
private label products
Soybean oil Calyno is sold directly to restaurants and food service professionals.
The team’s responsiveness and keen interest and ability to deeply understand our business objectives has translated to a sharp, distinguishable and articulate brand identity and narrative for Calyxt that we can leverage for years to come.”
- Trina Lundblad, Director of Corporate Communications, Calyxt
16 West 26th Street #200, Minneapolis, MN 55404
strategy
identity
digital
packaging
spaces
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