Building Better

For Pinterest’s Women’s Conference, Hi, Hello helped express the theme of ‘Building Better’ with a visual brand system to activate the experience at every touchpoint.

Pinterest’s 2021 women’s conference brought together influential voices from around the globe to examine the status quo of challenges all women face, find ways to break from it and start to build a world that works better for all.

the building blocks

Women are no longer interested in building a better world with the uniform bricks of the way things have worked. They are redefining the way they build, and the building blocks are as unique as the women who will thrive in this new space.

Choose Wellbeing icon

Choose Wellbeing

Actionable Allyship icon

Actionable Allyship

personal growth icon

Personal Growth

Self defined success icon

Self-defined Success

Elevating Perspectives Icon

Elevating Perspectives

brand identity system

Brand Identity 1

logo

Tool Tile A
Tool Tile B
Type Treatment 1

black + white photography combined with building blocks

unique color combinations per speaker

speaker introductions

The 24 hour event was viewed by over 1,300 attendees in 15 countries. Each of the 60+ lectures started with animations that introduced the speaker.

mailer kit

Print Design
Garvin's Grounds Logo
Website Design 2
Website Design 3
Website Design 4