Brown-Forman offices

Activating workplaces around the world by turning Brown-Forman’s strongest asset — its brands and people — into the experience itself.

Brown-Forman has a proud, 150-year history of success and innovation in alcohol and spirits. As part of a global workplace initiative, we developed a flexible graphic system that brings energy to new office environments and connects employees to the company’s legacy and brands.

Redesigned offices

Each office was designed by a different architecture firm, with its own approach to the space. The graphic system needed to work across a wide range of interiors, materials, and layouts.

Brown-Forman Offices — family of owned brands including Jack Daniel's, Old Forester and Woodford Reserve

Inspiring with brands

The brands themselves became large-scale architectural elements, turning familiar assets into immersive pieces of art throughout the workplace.

Brown-Forman Offices — map of headquarters and global offices

Global application

The system was applied across Brown-Forman’s global headquarters in Louisville, Kentucky, and offices worldwide, including Milan, Istanbul, and Warsaw.

PART ONE

Elevate + integrate
the Brown-Forman brand

strategy

To the next 150 years

The Brown-Forman logo is celebrated as an oversized graphic throughout the space, using scale to reflect the company’s legacy and position within the industry. The brand activates reception areas and shared public spaces, while also appearing more subtly in privacy glass applications.

Brown-Forman Offices — Istanbul reception

SPACES

Privacy glass

A tapered line pattern complements larger wall graphics while adapting easily to different architectural styles across global offices.

Brown-Forman Offices — long wall privacy glass mockup

Branding meets wayfinding

The logo is reversed out of the pattern to highlight entrances and key destinations. Conference rooms and gathering spaces are marked with cropped supergraphics for impact and visibility.

identity

Illustration of the founder

A streamlined halftone illustration of founder George Garvin Brown became the project’s only original artwork, offering a modern way to tell the company’s heritage story.

Brown-Forman Offices — George Garvin Brown illustration

Brown-Forman Offices — Kitchen with quote and George Garvin Brown illustration

Brown-Forman Offices — giant quote — Nothing Better in the Market

SPACES

Words of wisdom

Quotes from past company leaders appear throughout the workplace as graphic statements that reinforce the culture and standards behind the brand.

Brown-Forman Offices — Quote graphic — No One of Us is as Smart as All of Us

Brown-Forman Offices — quote graphic — Nothing Better in the Market

Brown-Forman Offices — quote graphic — The Goodness Never Varies

PART TWO

Activate the brands. Turn them into art.

Brown-Forman’s portfolio includes some of the most recognized spirits brands in the world. Those brands became the foundation for activating the workplace and creating moments of visual impact throughout the environment. Brand artwork appears in meeting spaces and high-traffic areas, designed to work naturally within different architectural layouts.